| 张飞，许洋.基于博弈论的服务三方策略研究[J].轻工机械,2017,35(1):91-94 |
| 基于博弈论的服务三方策略研究 |
| Service Tripartite Strategy Research Based on Game Theory |
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| DOI：10.3969/j.issn.1005-2895.2017.01.021 |
| 中文关键词: 策略选择 博弈论 纳什均衡 收益矩阵 |
| 英文关键词:strategy choice game theory nash equilibrium profit matrix |
| 基金项目:浙江省哲学社会科学规划课题( 16NDJC282YB)；国家自然科学基金青年基金项目(51305417)；浙江省社会科学界联合会研究课题( 20152032)。 |
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| 中文摘要: |
| 为了获得更好的提供服务的策略方案，以获得更大的收益，笔者首先建立以消费者、服务制造商和第3方服务供应商为三方的服务博弈模型；其次得到三方博弈的收益矩阵，并假设各方策略选择的变量，根据收益矩阵建立纳什均衡方程；最后求解方程，得到各方占优策略的临界值。分析结果表明：对于消费者而言，功能效益越高的产品，购买服务获得的收益越大；随着服务制造商服务自营成本的降低，选择服务自营将获得更多的收益；对于第3方服务供应商而言，与服务制造商合作才能获得收益。算例分析验证了该模型具有可行性。 |
| 英文摘要: |
| To obtain better tactics schemes of providing services, this paper firstly established the service tripartite game model among customers. service manufacturers and third-party service providers. Secondly, profit matrix of this model was obtained. the variables of strategy choice were assumed and sets of nash equilibrium equations based on profit matrix were established. Finally, critical values of dominant strategy were received. The results showed that the higher function and efficiency of products, the more benefits would bring to customers. With the decline of self-supporting costs, service manufacturers could get more profits by self-supporting service. Cooperation with service manufacturers was the only way
to get profits under this situation for third-party service providers. The feasibility of this model could be verified bv the analysis of the example. |
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